eCRM: Using the internet for customer relationship management at the TQU Academy

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Research Paper (undergraduate) from the year 2007 in the subject Business economics - Information Management, grade: 2,0, University of Applied Sciences Kempten (MBA International Business Management & Consulting), course: Information Technology applied in Marketing & Sales, language: English, abstract: The termpaper eCRM: Using the internet for customer relationship management at the TQU Academy describes the usage of eCRM-systems in a practical example. It gives an overview of the theoretical concepts and models used, describes the application of the models to the TQU Academy situation and closes with consequences of the application and recommendations.