The History of Public Relations in China

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<p>This book is the first on&nbsp;the history of&nbsp;Chinese public relations, and has been&nbsp;selected as one of the&nbsp;“40 representative books for 40 years of public relations in China” by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory&nbsp;and evolution&nbsp;of public relations in China from the very start – when the&nbsp;“reform and opening” policy was adopted in 1978 – to the present.</p><p>The&nbsp;book&nbsp;will help&nbsp;both&nbsp;established&nbsp;and new scholars and practitioners in the field to understand the&nbsp;changing nature&nbsp;of public relations in China. It offers a unique perspective by placing the discussion of the development of public relations in the general context of the changes and development&nbsp;of China as a whole,&nbsp;and in relation to the changing&nbsp;status of public relations&nbsp;around&nbsp;the world.&nbsp;Accordingly, readers will not only gain a more in-depth understanding of the history of the field, but also&nbsp;of&nbsp;the political, economic, societal, cultural and scientific development of China in modern times.</p><p></p>