Tourism in China

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Seminar paper from the year 2002 in the subject Tourism - Miscellaneous, grade: 1,0, University of Applied Sciences Hof, language: English, abstract: Since the adoption of the policies of reform and the opening to the outside world,China’s tourism has entered a stage of rapid development. Being a country rich intourism resources, it has become a demanded destination in Asia for tourists from allover the world, but also domestic tourism is growing vigorously.This paper is divided in four parts. Chapter one will give an insight into importantfactors concerning China’s tourism industry and explain its economical and politicalsituation. Besides, investments in tourism will be explained. Chapter two illustratesChina’s tourism market, considering tourism operation and management, crucialregulations, infrastructure development but also human resources as well as mediaand advertising. Chapter three points out the impact of the World TourismOrganization on China’s tourism industry and illustrates through which projects theorganization has helped to further development of tourism. In chapter four the mainpoints will be summarized.