e-Retailing
59,97 €
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Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including:IpodNikeAmazone-BayMcDonald'sNokia.With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
![e-Retailing e-Retailing](https://cos.richshop.de/servlet/images/9781134385881.jpg?w=300)
- Autor: Charles Dennis
- Seitenzahl: 320
- Format: PDF
- DRM: hard-drm (mit Kopierschutz)
- Erscheinungsdatum: 26.08.2004
- Herausgeber: TAYLOR & FRANCIS