Tobacco consumption and its role in the frame of the mega trend ‚healthstyle'
15,99 €
inkl. 7% MwSt. und
ggf. zzgl. Versand
Seminar paper from the year 2013 in the subject Business economics - Miscellaneous, grade: 1,7, Zeppelin University Friedrichshafen, course: Master Seminar Strategic Change Management, language: English, abstract: This essay will take a look at the tobacco consumption in the frame of the megatrend ‚healthstyle’ and especially California’s ‚Project 99 Model’, which has the potential of being a trendsetter for other regions trying to fight the high rate of smokers. The paper should be seen as a continuative thinking to the topic of general changes in tobacco industry.
![Tobacco consumption and its role in the frame of the mega trend ‚healthstyle' Tobacco consumption and its role in the frame of the mega trend ‚healthstyle'](https://cos.richshop.de/servlet/images/9783656502517.jpg?w=300)
- Autor: Vanessa Frank
- Seitenzahl: 14
- Format: PDF
- DRM: social-drm (ohne Kopierschutz)
- Erscheinungsdatum: 23.09.2013
- Herausgeber: GRIN VERLAG