The Starbucks Corporation: past, present and future

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Examination Thesis from the year 2005 in the subject Business economics - Economic and Social History, grade: 1, American Management and Business Administration Institute, language: English, abstract: What were the main reasons for Starbucks success?Mistakes which other companies did - and Starbucks not:-companies didn?t rise enough money to finance growth -companies franchised too early and too widely-companies lost control of quality-companies didn?t invest in systems and processes-companies hired inexperienced people or the wrong people-companies were so eager to grow that they picked the wrong real estate locations.-companies didn?t have the discipline to walk away from a site if they couldn?t make the economics work.-All of them lost money, they didn?t use their years of losses to build a strong foundation for growth.You can?t create a world-class enterprise without investing it.