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Social Media Marketing All-in-One For Dummies

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<p><b>Get</b><b>&nbsp;social with&nbsp;the bestselling social media marketing book</b>&nbsp;</p> <p>No&nbsp;person&nbsp;can&nbsp;ignore social media these days&mdash;and no business can afford to ignore it either.&nbsp;Our lives are mediated through the flicker of Facebook, Twitter,&nbsp;YouTube, and Instagram&mdash;and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who&nbsp;interact with&nbsp;social media&nbsp;regularly,&nbsp;its&nbsp;pace&nbsp;and&nbsp;scale&nbsp;can be confusing to the point of distraction.&nbsp;<i>Social Media Marketing All-in-One For Dummies</i>&nbsp;helps&nbsp;you&nbsp;take a step back, make sense of the noise, and&nbsp;get&nbsp;your brand voice heard&nbsp;over&nbsp;the babble&mdash;in the way you want it to be.&nbsp;&nbsp;</p> <p>These&nbsp;nine mini-books in one&nbsp;give&nbsp;you&nbsp;essential,&nbsp;straightforward, and&nbsp;friendly guidance on&nbsp;how to use the major social platforms to promote your business,&nbsp;engage your customers, and use feedback to make your product or service the best that it can be.&nbsp;From evaluating&nbsp;the right&nbsp;social&nbsp;mix and planning&nbsp;your&nbsp;strategy&nbsp;to the&nbsp;really&nbsp;fun&nbsp;stuff&mdash;like&nbsp;creating videos on Snapchat and&nbsp;TikTok,&nbsp;diving deep on a podcast,&nbsp;or&nbsp;looking pretty on Pinterest&mdash;you&rsquo;ll find everything you need to get your&nbsp;social ducks in a row&nbsp;and&nbsp;say&nbsp;the right things.&nbsp;And once the campaign is over, you&nbsp;can&nbsp;follow&nbsp;the guidance here to evaluate success and&nbsp;iterate on&nbsp;your approach, before getting&nbsp;right back&nbsp;out there for&nbsp;an even bigger second bite.&nbsp; &nbsp;&nbsp;</p> <ul style="margin-bottom: 0in; font-size: medium; margin-top: 0in; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;" type="disc"> <li style="margin: 0in 0in 0in 0.75in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;">Keep up with the latest changes on Twitter, Facebook, LinkedIn,&nbsp;TikTok,&nbsp;and more&nbsp;</li> <li style="margin: 0in 0in 0in 0.75in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;">Blend your social side with your traditional marketing presence&nbsp;</li> <li style="margin: 0in 0in 0in 0.75in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;">Become more engaging and metric your success&nbsp;</li> <li style="margin: 0in 0in 0in 0.75in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;">Get to know your fans with user data&nbsp;</li> </ul> <p>Wherever you&rsquo;re coming from&mdash;social media strategist, site manager, marketer, or something else&mdash;social media is where your customers are. This book shows you how to be there,&nbsp;too.&nbsp;&nbsp;</p>

Social Media Marketing All-in-One For Dummies

Blick ins Buch

  • Autor: Jan Zimmerman / Deborah Ng / Michelle Krasniak
  • Seitenzahl: 784
  • Format: EPUB
  • DRM: hard-drm (mit Kopierschutz)
  • Erscheinungsdatum: 09.03.2021
  • Herausgeber: WILEY
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