Pop-Up Business For Dummies

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<p>Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.</p> <p>Inside <i>Pop-Up Business For Dummies</i>, you’ll find:</p> <ul> <li>Planning your pop-up venture - whether it’s a shop, studio, gallery, or community hub.</li> <li>Finding the right space for you.</li> <li>Negotiating with the landlord and sorting out the legalities.</li> <li>Fixing up and fitting out your space on a budget.</li> <li>Pulling in the punters - advertising and marketing your pop-up.</li> <li>Managing a successful pop-up business day-to-day.</li> <li>Closing up shop efficiently.</li> <li>Lots of case studies, checklists, tips and hints from experienced pop-up people!</li> </ul>