Understanding Proactive Customer Orientation
80,24 €
inkl. 7% MwSt. und
ggf. zzgl. Versand
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
- Autor: Dennis Herhausen
- Seitenzahl: 186
- Format: PDF
- DRM: social-drm (ohne Kopierschutz)
- Erscheinungsdatum: 31.08.2011
- Herausgeber: GABLER